The Ford F-Series Super Duty, a name synonymous with strength and reliability, has yet again set a benchmark in the automotive world by winning the prestigious 2024 North American Truck of the Year award. This accolade is not just a recognition of a single vehicle’s excellence but a celebration of a legacy that has seen the F-Series dominate the truck market for over four decades.

A Storied Award

The North American Truck of the Year award, announced annually at the North American International Auto Show in Detroit, is a coveted honour in the automotive industry. Chosen by a jury of up to 60 automotive journalists from the United States and Canada, this award represents a comprehensive and unbiased assessment of the best in the truck segment. Significantly, the award evolved in 2016, becoming a 501 6(c) corporation with a dedicated board of directors. This change coincided with the introduction of a new category in 2017, the Utility Vehicle of the Year, further expanding the scope of these esteemed awards.

The Winning Formula of the 2024 Super Duty

The 2024 Ford F-Series Super Duty stands out for its unmatched combination of power, technology, and versatility. With features like the industry-first Tailgate Down Camera and the available Pro Power Onboard with exportable power unparalleled in the heavy-duty pickup segment, the Super Duty exemplifies innovation. Its productivity is further enhanced by exclusive features like Pro Trailer Hitch Assist, Onboard Scales, and Smart Hitch, simplifying towing and trailering tasks.

Beyond its physical capabilities, the 2024 Super Duty embraces technology to an extraordinary extent. Smart features such as the Pro Power Onboard can power a job site or campsite, while the Ford Pro suite of software and services maximizes productivity and uptime. The inclusion of a fighter jet-inspired Head-Up Display, Onboard Scales, and a class-exclusive standard 5G modem with Wi-Fi demonstrate Ford’s commitment to leading the segment in tech innovation.

Andrew Kernahan, Super Duty’s chief program engineer, emphasized the importance of this award as a recognition of the team’s dedication to delivering a truck that excels in both work and recreation. The Super Duty’s impressive towing and hauling capabilities are evident in its best-in-class maximum available towing of 40,000 pounds and a payload of 8,000 pounds, powered by the high-output 6.7-liter Power Stroke® V8 diesel engine.

A History of Dominance

The F-Series has been America’s best-selling truck for 47 consecutive years, a testament to its enduring appeal and performance. For the 2024 model, Ford has updated the Super Duty’s tech innovations, standard content, options, and packages, making it more customizable and user-friendly than ever. New colour options like Darkened Bronze Metallic and Glacier Gray Metallic Tri-Coat add to its visual appeal, and the pickup box delete feature, a favourite among commercial customers, has been brought back by popular demand.

Drive a Ford Truck Today

The 2024 Ford F-Series Super Duty, with its groundbreaking features and storied history, stands as a true leader in its class. It’s more than just a vehicle; it’s a versatile tool designed to meet the demands of the most challenging jobs and adventures.

We invite you to experience the power and prestige of the 2024 North American Truck of the Year. Click the button below to learn more or book your test drive today and witness firsthand why the Super Duty is in a league of its own.

Please Note: The details of this article were accurate at the time it was written. Manufacturers may change the details of any vehicle’s specifications at any time without notice